Digital Platforms Analytics Director

Great marketing begins with human insights, understanding what the consumer wants, and telling the brands story in a relatable way. As a Media Consultant you’ll help drive these initiatives by creating a strategic plan across all our Owned, Earned, Shared and Paid media. This role is responsible for leading a team, in partnership with brand marketers, creative partners, public relations, customer teams and bottling partners, for determining how to best invest brands direct marketing expense (DME) to build best-in-class consumer connections.

What You’ll Do for Us

• Manages and leads a team on the tactical and operational plans executing organizational strategy in alignment with organization objectives, recommending operational strategies and plans with direct impact on results.
• Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media (In-store, PRN), social and search efforts with the support of media agencies.
• Partner with Cross Functional team of Brand, Integrated Marketing Communications (IMC) and Customer teams to deliver integrated communications programs.
• Activate programs with external media agencies and vendor companies and serve as day-2-day contact for questions and deliverables.
• Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.
• Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.
• Constantly strive to leverage media tools (analytics, Marketing mix modeling [MMM], audience data, bespoke research, IMC Tracking, competitive reporting) to close the loop of impressions, expressions, conversations, and actions through to transactions and advocacy.
• Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes.
• Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.
• Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.
• Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
• Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field
• 5+ years of experience in Marketing, Media, or Connections Planning/Technology
• Experience with strategy development and media planning and buying both online and offline
• Possess strong analytical skills and understanding of "Media Math" concepts
• Advanced knowledge of digital display, mobile, video, programmatic, CTV/OTT, etc.
• Working knowledge of all aspects of paid search and social media.
• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize tasks, collaborate with teams, and work under pressure
• Strong communication, project management and time management skills
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Strong Verbal & Written Communication Skills

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging Digital Platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills
Video Solutions; Social Media; Financial Acumen; Customer Relationship Management (CRM); Programmatic (Inactive); Paid Search Marketing; Marketing Campaigns; Collaborative Leadership; Marketing Strategies; Project Management; Digital Media; Search Engine Optimization (SEO); Microsoft Office; Communication; Google Analytics; Influence; Decision Making; Problem Solving; Digital Signage; Search Engine Marketing (SEM); Negotiation; Agency Management; Cross-Functional Teamwork; Connections Planning

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.