DirecciónPurpose & Overall Relevance for the Organization :
Plan and execute the Running and Training Brand Communication strategy and ensure consistent execution through integrated plans across all communication channels supporting brand and category objectives.
Key Responsibilities :
- Plan, coordinate and execute the communication strategy for Argentina aligned with global priorities and local moments to maximize the brand voice and positioning.
- Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
- Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
- Manage marketing working budget to ensure all implementations comply with approved plans following investment behind global priorities and local moments.
- Brief and manage internal / external cross-functional teams and agencies in other to align, plan and execute campaigns covering every consumer touchpoint in the adidas ecosystem.
- The Brand Communication Manager leads : Media Plans, PR Plans, Partner Activations, Shootings, Brand Events, Races, Running Communities, Partnerships, etc.
Key Relationships :
- Internal teams : Local Marketing, Regional BU, Digital activation, Newsroom.
- External teams : Media Agency, PR Agency, Production companies, Events agencies, Partners and Media.
Requisite Education and Experience / Minimum Qualifications :
- Marketing or communication degree.
- 5 years’ experience in brand communication and marketing, executing integrated comms plans and leading multiple teams.
- Experience in sports related brands (desired).
- Búsqueda laboral equitativa -
El empleador sólo podrá solicitarle la información estrictamente necesaria para el desempeño del trabajo que se ofrece.
Ley N 6471
