DirecciónExecutes all VM activities related to marketing programs at the POS to drive sell-through, and enhance shopping experience by improving our brand presence.
Key Responsibilities:
Execute VM guidelines x-channel according to the Brand Activation calendar to enhance our brand experience and align with ONE LAM executions
Support new POS openings or remodelings to ensure flawless execution of brand image
Provides feedback to Market on VM implementation of campaigns, product availability, floor share, SIS executions, competitors and market opportunities to improve our presence at POS
Drive on-site ISC Platform input to produce missing tools at POS
Develop and optimizes the visit plan of VMs and promoters according to strategy to maximize brand optimal presence, execution of all campaigns, and increase of store KPls
Act as a business contact for external parties [agencies and suppliers] to be more efficient and ensure one message is being deployed
Own accountability of VM budget to stay within budget
Participate of Market VM meetings, and gives VM Training to team to update on latest guidelines
Supervise VM Coordinators and back office team to ensure flawless execution of plan and provide a flawless shopping experience for all consumers
Influence definition of showroom spaces for sell-in events to maximize our brand impact and visibility of concepts
Knowledge Skills and Abilities:
Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
Requisite Education and Experience/ Minimum Qualifications:
7 years experience
As manager of Experts O - 2 years management experience required
As manager of Admin/ Tech Support minimum of 3 years management experience required
