Marketing & Communications | E-Mail Marketing & Automation Specialist

Marketing & Communications E-mail Marketing & Automation Specialist

The E-mail Marketing & Automation team advises teams across Marketing + Communications who are planning external e-mails on the most effective ways to structure programs for optimal impact;

and executes the mailings flawlessly.

This role liaises with Accenture’s internal central execution team (Marketing Services) and M+C marketers to deliver seamless email campaigns and advises M+C marketers on email and automation best practices.

Beyond their involvement in daily email execution orchestration, this role involves a key training component, as they are responsible for imparting their expertise to team members on the processes and tools involved.

This job requires a flexible, innovative team player with extensive e-mail marketing experience, solid communications skills, and the ability to establish rapport and trust with Accenture leaders and M+C teams.

A heavy emphasis is placed on collaboration skills and the ability to successfully establish credibility in the role of advisor.

E-mail Marketing & Automation is part of the Content Delivery team, focused on managing the processes, tools, and platforms and providing support and best practice strategies that enable M+C to easily deliver content and messages to clients, recruits, and employees across our internal and external channels.

Key Responsibilities :

• Advise and support Client, Careers, and Alumni marketing teams with email execution orchestration, end-to-end strategy, best practices, and automation.
• Manage the New from Accenture subscription program's schedule, execution orchestration, and reporting and insights, working closely with M+C Campaign Management stakeholders.
• Facilitate learning of email processes and best practices, design effective training material, and create engaging learning experiences for M+C marketers to improve the adoption of the channel, tools, and processes.
• Manage the team’s Office Hours call by coordinating the agenda, maintaining the distribution list, and creating engaging and brand-compliant resources to accompany the agenda’s topics.
• Support posting channel blog updates to keep M+C stakeholders informed of relevant news.
• Support the planning, implementing, and roll-out of ad-hoc email automation, process improvement, and feature implementation projects as necessary.

Qualifications :

• Education : Bachelor’s degree, university degree or equivalent
• Work Experience : Minimum of 3 years of marketing and / or e-mail marketing experience

Knowledge and Skill Requirements :

• Minimum 4 years of business and e-mail marketing experience, working in a complex organization.
• Technology proficiency, including deep knowledge of Microsoft Office Suite applications and virtual collaboration platforms (MS Teams)
• Sound knowledge of using marketing automation tools like Eloqua, Marketo, HubSpot, etc. Experience with Salesforce and Adobe Workfront is not required but preferred.
• Strong oral and written communications skills, including strong English skills for business (written and spoken).
• Effectively present information using various media, including slides, videos, and interactive activities, to keep the audience engaged and facilitate understanding.
• Understanding of Accenture’s areas of business and overall business strategy.
• Understanding of strategic marketing and communications, especially in areas of specialization
• Understanding and ability to apply integrated marketing concepts, visual identity, brand strategy and positioning, and message development skills.
• Global perspective and understanding of the business marketplace.
• Project management
• Negotiation, mediation, and conflict management skills to resolve complex issues.
• Able to provide sound solutions to Marketing & Communications executives.
• Ability to develop and apply creative, workable solutions to project-related issues.
• Ability to work independently with minimal supervision.
• Ability and a keen desire to provide well-executed deliverables in support of Accenture’s business strategy.
• Ability to gather and analyze data, identify areas of opportunity, and suggest enhancements.
• Client-centric, adaptable, patient, motivator.

Please consider submitting only resumes in English.

A unique workplace. Discover the benefits we have for you!

Credit at Delivery App

Health Insurance

Connectivity Service

Gym VIP Pass

Days off from the first year of service

Flexible holidays

Flexible Work Shift

Bonus in Higher Education certifications

Day off on your BirthDay

Bonus

Paternity & Extended Maternity Leave

Daycare reimbursment

more benefits

AT ACCENTURE, EQUALITY DRIVES INNOVATION

Did you know that Accenture was voted the most diverse and inclusive company in the world? We believe that the workforce of the future is an equal force for all.

All decisions regarding the job selection process will be made without any distinction, exclusion or preference based on race, color, gender, sexual orientation, disability, age, religion, political or union opinion, nationality or socioeconomic origin, or any other another provided for in current legislation, which has the effect of nullifying or altering equal opportunities or treatment between candidates.

Igualdad de oportunidades laborales

Todas las decisiones referidas al empleo se tomarán sin discriminar por edad, raza, credo, color, religión, sexo, nacionalidad, linaje, discapacidad, situación de excombatiente o veterano de guerra, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía, ni ningún otro factor protegido por la legislación nacional, provincial o local.

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