DirecciónCollaborate with cross-functional teams to define marketing goals and develop comprehensive marketing strategies aligned with overall business objectives.
Conduct market research to identify trends, competitor activities, and customer preferences to inform strategic decision-making.
Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
Set clear goals, provide direction, and ensure the team's efforts are aligned with the overall marketing strategy.
Campaign Management :
Oversee the planning, development, and execution of integrated marketing campaigns across various channels (digital, social media, traditional, etc.).
Monitor and analyze campaign performance metrics to optimize future marketing efforts.
Brand Management :
Develop and maintain a strong brand identity, ensuring consistency across all marketing channels and communication materials.
Work closely with design and content teams to create compelling and effective brand messaging.
Digital Marketing :
Drive digital marketing initiatives, including SEO, SEM, email marketing, and social media, to increase online presence and engage target audiences.
Stay updated on digital marketing trends and technologies to implement innovative strategies.
Collaborate with sales, talent, and other teams to ensure alignment between marketing efforts and overall business objectives.
Work closely with the leadgen team.
Build and maintain relationships with external partners, agencies, and vendors.
Budget Management :
Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
Monitor expenses and adjust strategies as needed to achieve financial targets.
Analytics and Reporting :
Utilize analytics tools to measure and report on the performance of marketing campaigns and initiatives.
Provide regular reports and insights to leadership, highlighting key metrics and areas for improvement.
Qualifications :
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in marketing with a track record of successful campaign management.
Strong leadership and team management skills.
Excellent written and verbal communication skills.
In-depth knowledge of digital marketing trends and tools.
Analytical mindset with the ability to interpret data and make data-driven decisions.
At Making Sense we are more than 400 passionate professionals working to provide disruptive software solutions with the most outstanding UX.
We thrive because we are made up of people who love what they do. This passion drives every aspect of our work and we consider it the beating heart of our success.
We don’t just offer advice or recommend software. In a hands-on environment, we shape ideas into products and craft solutions that work in the long term.
Be yourself. Be authentic. Be bold. Bring your best every morning. Speak up when you disagree. Propose ideas, help others, create, relax and have fun.
We bring to life experiences people love. We are Magic Makers and that Makes Perfect Sense.
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