Marketing Manager

This role is responsible for implementing and following marketing and communications plans primarily in support of mainly Assurant’s business in Argentina and Andean region (Chile, Colombia and Peru) as required. This includes managing efforts to execute marketing and communications initiatives across traditional and digital channels; leading account-based marketing plans and supporting the business; developing content and social media strategies to support business growth; supporting corporate branding and localising enterprise messaging, aligned with regional plans and strategy; develop 360 marketing strategy for clients, emphasizing digital experience

Energetic and intuitive with marketing and communication skills. Proven ability to identify opportunities, develop effective strategies, manage deadlines, budgets and vendors, partner with key stakeholders, and drive execution to generate results. Experience in marketing management, branding, digital and social, business development support and B2B2C client marketing and product positioning in online and offline marketing/sales channels across various sectors, including retail, carriers, and auto dealers.

Experience in managing the implementation of marketing campaigns and managing client and corporate initiatives. Apply a test and learn methodology by measuring and analysing data to guide planning process and ensure optimum results.

Primary Job Responsibilities

• Primary marketing and comms point of contact for Argentina and Andean businesses.
• Collaborate with a cross-functional team, including local business leaders and regional marketing and communications teams, to develop, manage, and execute the B2B marketing strategy and plan primarily to support the Argentina and Andean business.
• Responsible for building brand awareness with B2B clients and prospects.
• Support the business development team with value propositions, RFP responses, presentations.
• Create campaign plans for specific clients coordinating vendor designers, commercial team and client requests.
• Follow marketing plans to support client implementations and product launches, ensuring marketing collateral is delivered on time and on budget.
• Prepare the content strategy by understanding the business drivers and client needs related to products and services. Conduct needs analysis and develop content for online and offline channels e.g. newsletters, articles, direct mail, brochures, presentations, point of purchase materials, sales tools and job aids, websites, social channels (LinkedIn – Assurant and leader pages), apps, and customer communication channels including mail, email, and SMS messaging.
• Follow website roadmap/plan to continually improve the SEO content and functionality
• Measure and manage any paid activity (media, digital and social), if any.
• Collaborate with in-house creative services team to execute on branded marketing for online and offline channels, including providing direction on artistic perspective, content, and brand execution.
• Drive legal/compliance, business, and client approval processes for all deliverables.

Basic Qualifications

• Bachelor’s degree in administration, marketing, public relations or relevant field
• 3 plus years of relevant experience in marketing/communications management with proven success
• Experience with core marketing methodologies related to product positioning, branding, promotions, market research and sales support
• Experience working with client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
• Excellent written, verbal, and interpersonal communication skills
• Experience in leveraging cross-functional teams to deliver results

Knowledge & Skills

• Great at cultivating client and stakeholder relationships
• Team player who can collaborate with broad cross-functional teams within an interdependent, matrixed structure to drive and execute marketing initiatives
• Ability to make things happen in a fast-paced, dynamic, and often ambiguous environment
• Proven track record in go-to market implementations, driving projects forward and ensuring deadlines are always met
• Experience in developing and implementing results-driven marketing strategies for client products and services
• Experience in creating engaging content and messaging across consumer-facing touchpoints in the buyer’s journey
• Skilled in uncovering and grasping business needs and identifying operational opportunities to create reusable content
• Eye for detail and ensure accuracy, consistency, and clarity in all your work
• Creative – not only as it pertains to marketing and design, but also when it comes to problem-solving
• Analytical and resourceful and know when to escalate issues to management for support and/or resolution
• Understand how to effectively navigate processes within large organisations and/or within regulated industries

At Assurant, we celebrate the differences that make us who we are. By assembling extraordinary teams from a variety of races, religions, sexual orientations, gender identities, ages, experiences, and abilities, we’re able to better reflect the global communities where we live and work. By working to remove barriers, we ensure equity for everyone. The pursuit of inclusion rests with each of us. Because it’s only by listening to and representing the unique voices of every individual that we can innovate for all.

For further information about Assurant, please visit our website: https://www.assurant.com/

Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.

Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America’s Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.