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About the SAP Internship Experience Program
The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.
Three reasons to intern at SAP
1. Culture of collaboration : meet with mentors, make new friends across the globe and create a thriving personal network.
2. Project-driven experience : gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables.
3. Gain visibility : with SAP Internship Experience Program in your title, you’ll have a global network of SAP leaders, entrepreneurs and career development opportunities at your fingertips.
About the team
The Team is responsible to demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more.
It enables sales by providing highest impact of all push and pull marketing channels. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.
What you’ll do :
Position title :SAP iXp InternMarketing Support
Location : Buenos Aires, Argentina Hybrid
Duration : 6 months up to 18 months
Expected Start Date : February / March 2024
As an Intern you’ll :
Strategy Execution Have a basic understanding and eagerness to learn how to translate business strategy and objectives into effective marketing execution tactics.
Pursue the proper training so as to learn how to apply consistency and ensure compliance with all demand generation activities.
Develop a sense of how to build a balanced set of marketing activities across all pipeline stages including acceleration and close activities as required.
Lead Management Proactively engage in lead management review and analysis to understand the processes and to facilitate additional reporting activities.
With management guidance, learn to collaborate with key sales and business stakeholders to increase impact of marketing.
Seek to improve lead quality, secure higher acceptance rates, and optimize related campaign processes for improved future execution.
- Data and Performance Management Focus on execution and speed to market to independently document campaign execution and lead management activities in the system of record, including CRM, reports, dashboards and scorecards.
- Market Research / Analysis In preparation for successful tactic execution, learn to understand the market and target audience, how to segment and adapt messages, and to optimize campaign tactics.
- Asset Development and Management In line with defined programs and campaigns, manage the coordination, development, and dissemination of assets such as videos, blogs, infographics, websites, white papers, etc.
on time and on budget.
Agency Management In line with respective purchasing policies and management decisions, manage projects in conjunction with marketing agencies.
This includes the set-up of purchase orders / shopping carts, as well as the coordination of respective project budgets.
Field Enablement In consistent alignment with sales and business stakeholders, understand the role of stakeholder management in the development of effective marketing tactics and assets.
Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities.
Customer Service and Relationship Management In line with the marketing vision, maintain a high level of customer focus in order to contribute towards creating a valuable customer experience.
This includes servicing inquiries, resolving problems, responding to direct customer requests (especially in local markets or for events), and more.
Channel & Ecosystem Be familiar with how to consider and / or leverage different routes to market such as channels and ecosystem (GCGB) to optimize impact and reach of respective marketing tactics.
Who you are :
We’re looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by lifelong learning.
- Must be a current University student of Bachelor's degree in Marketing, Business Administration, Engineering or related
- The initiative to work independently in a self-directed environment
- A passion to establish and maintain positive relationships with colleagues, stakeholders and partners.
- Ability to collaborate and work across virtual teams to achieve combined goals.
- Strong business-orientation, process design and analytical skills combined with a focus on execution and results
- Strong organizational skills
- Accountability for achieving both individual and shared team goals
- Excellent communication and presentation skills, ability to communicate effectively with peers and management
- Creative problem-solving abilities
- Creativity, enthusiasm and a desire for continuous improvement
