Senior Marketing Analyst

Position Summary

The Marketing Analyst will research, organize, and analyze data to recommend products, promotions andtarget audiences, as well as, identify relevant trends in the higher-education market.  Utilize web analytics, data automation, analyticsreporting, data visualization, digital media optimization, and search engine optimization strategies across multiple media modalities forNational University  (NU) and its affiliates. Determine the impact of current and future marketing initiatives through quantitative data andresearch. Work with partners to ensure NU has access to reporting and data to drive analysis and strategy for campaigns and marketingchannels. 

Essential Functions:

• Researches and analyzes data to recommend new products and services totarget audiences and generate business development opportunities based on audience requirements.  
• Evaluates, identifies and reportson emerging trends in the online and higher-education industry with relevancy of services based on specific demographics and behaviors;executes digital strategies based on analysis.   
• Creates graphs, reports, dashboards and presents data analysis results to seniormanagement with recommendations and potential impact. 
• Constructs dashboard visualization techniques to articulate the data toeasily understood stories.  
• Executes pre and post marketing campaign analysis, spike and dip analysis and other analytics asnecessary and determines the campaign Return-On-Investment (ROI). 
• Corroborates data integrity by ensuring website tracking ismeticulous and complete; analyzing and reporting on website performance across different channels.  
• Manages and plans conversionrate optimization tests and reports results with strategic recommendations.    
• Data Integrity: Ensure website tracking is thoroughand complete. 
• Manages relationships with third party vendors and partners as well as NUS affiliate partners to ensure NUS hasaccess to data warehouses and data sources. 
• Develops new insights into situations; questions conventional approaches; encouragesnew ideas and innovations; designs and implements new or cutting-edge programs/processes.  Ability to generate and/or recognize imaginativeor creative solutions that generate successful outcomes. 
• Maintain full funnel data pipeline to ensure marketing department hasaccess to data 
• Other duties as assigned.  

Supervisory Responsibilities: N/A

Requirements:

Education & Experience:

• Bachelor's degree in Business Administration, Mathematics,required; and, four (4) years relevant experience in digital marketing, web analytics or business intelligence platforms at an agency level;higher-education experience, preferred; or, equivalent combination of education and experience.   
• 2-4+ year experience in digitalmarketing. 
• 2-4+ year experience with web analytics platforms (SiteCatalyst, Google Analytics, Omniture, WebTrends.) 
• 2-4+year experience with business intelligence platforms (Tableau, DOMO, Birst, Microsoft Power BI). 
• Experience working at an agencypreferred. 
• Experience in higher education is a plus. 
• Experience in SEO, PPC, or email marketing is a plus. 

Competencies/Technical/Functional Skills:

• Ability to own all data aspects of a digital media campaign: developing keymetrics, tagging, testing, reporting, and analysis 
• Aptitude to gather and analyze statistical data and generate reports and designand implement systems necessary to collect, consolidate and analyze data. Knowledge of research methodology, principles and procedures.Understand data visualization and data flow. 
• Strong understanding of Google Analytics; Demonstrated ability to create reports fromGoogle Analytics  
• Advanced use of computers and Microsoft Office Suite Applications such as Word, Excel, Power Point,Outlook 
• Impeccable attention to detail and follow-up.   
• Ability to maintain working relationships and be the main point ofcontact for all data and analytics related projects and inquiries for multiple affiliates. 
• Working knowledge of Conversion RateOptimization and website best practices.   
• Ability to get things done through existing production processes; help improve existingprocesses; identify need or new processes; improve efficiencies. 
• Must have experience in developing effective working relationshipswithin both large and small organizational teams. 
• Actively seeks opportunities to influence, build effective relationships and gainalignment with peers, functional partners and/or external partners to accomplish business objectives.  
• Accepts personalaccountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the companyand oneself.  
• Ability to review in detail, tasks to identify errors or omissions and edit where necessary to ensure accuracy andcompleteness, including solid follow-up and follow-through.  
• Strong interpersonal skills and the ability to effectively communicatewith a wide range of individual of constituencies in a diverse community. Ability to communicate effectively orally and in writing.  Strongproblem solving, critical and analytical thinking skills.  
• Deal with problems involving several concrete variables in standardizedsituations; apply common sense understanding to carry out instructions furnished in written or oral form. 
• Work independently andfoster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multipledeadlines and frequently changing priorities. 

Location: Remote

Travel:  No travel required

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Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate'squalifications, skills, and competencies.  Absent exceptional circumstances, candidates will be offered a salary within this range for thisposition. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one componentof National University's total rewards package, as we are dedicated to supporting the needs of the "whole you" with our holistic approach toemployee benefits by offering comprehensive well-being benefits for you and your family.  For full details about our benefit plan offerings,please visit benefits.nu.edu. For Part-time benefits,please click here.

Compensation Range:

National University is committed to maintaining a high-quality, diverse workforcerepresentative of the populations we serve. National University employs more than 5,000 faculty and staff and serves over 41,000 students.We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academicand work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of communityand a commitment to diversity. With programs available both online and at our many campus locations, National University is a leader increating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and workingprofessionals.

National University offers an opportunity to work in an innovative environment that supports diversity.

National University (NU) is proud to be an equal opportunity employer and does not unlawfully discriminate against any employee orapplicant for employee per applicable federal, state and local laws. At NU, a diverse mix of highly talented, innovative and creative peoplecome together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal considerationfor employment, education, and admission at National University. We are focused on equality and believe deeply in diversity of race, color,ancestry, age, family care status, veteran status, marital status, creed, religion, sex, gender, sexual orientation, religion, ethnicity,national origin, and other legally protected group status.