Social Media Manager

For an important United States alcoholic company, we are looking for a Social media Manager to manage and improve the figures and visibility of the company.

The work is full-time. Monday to Friday, and 100% remote working with the team that is located in USA.

Main priorities : SOCIAL MEDIA

SOCIAL MEDIA

Increase followers on Instagram and LinkedIN. Continue growth on Facebook, TikTok, Youtube and Pinterest.

CONSUMERS

• Strategic plans with detailed segmentation (detailed demographic and psychological profiles will be provided for each brand) and analysis in : Followers / Unfollow
• Community creation / Commitment / Management and response to review : Impressions / Reach
• Direct consumers to the website.

CUSTOMERS

• Track the company's key customers / buyers and their Social media activity to gain visibility into which pages they follow, who they target, and understand the engagement of their community and followers.
• Increase visibility
• Work symbiotically and collaboratively with Key Customers to support each other's objectives and create a win-win situation.

INFLUENCERS

Find and negotiate with Micro Influencers and mid-level Influencers who embody the brand's unique personalities.

OTHER CONSIDERATIONS

Target consumers and brand assets : Detailed information on the target consumer, brand assets, creativity and available content.

Constant communication is essential.

• Weekly ongoing meetings to ensure the partner is prepared to succeed and achieve their goals. Objective achievement and rigorous analysis.
• Monthly goals set for KPIs while listening and learning from our audience
• Improvement proposals and action plans to be evaluated by SEO.

THE FUTURE

• The above to lay the foundation for future support : Loyalty program considering registrations, redemptions, frequency, newsletter, new subscribers / Active subscribers / Unsubscribes, CTR, actions, open rate, clicks per open, bounces, e-commerce, mobile strategy.
• An expert in all elements of digital / Social media marketing
• Advanced level of English
• Content creation
• In-depth experience using Google Analytics
• Understanding of promotional restrictions on all social mediums
• Experience with AI for digital / Social media
• 3 years of experience in wine or FMCG Social media management (Ideally)

Excellent working conditions

Development capacity

Detalles

Caravella is an innovative alcoholic beverage company introducing brands built on experience but delivered with a modern twist and an exuberant, new approach.

Our goal is simple. We want our unique, original products to spark joy, celebration and discovery with our loyal followers.

VÁLIDO PARA NUESTROS AVISOS EN CIUDAD DE BUENOS AIRES :

Búsqueda laboral equitativa. El empleador solo podrá solicitarle la información estrictamente necesaria para el desempeño en el trabajo que se ofrece (Ley 6471).

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