Dirección
forma de trabajoOverview: The Social & Web Digital Copywriter will plan, create, and organize creative and copy for Motorola’s global facets in web, social, and CRM activities in a fast-paced, matrix environment. The Copywriter reports to the Global Digital Experience Content Manager and will work closely with project managers, cross-functional stakeholders, content developers, publishers, PR, legal, brand, and other stakeholders to ensure that all content is brand appropriate, aligned with global direction, and approved by the necessary stakeholders. The ideal candidate can demonstrate proven success in the responsibilities and specific knowledge/skills listed in this job description.
What You'll Do:
Identify content needs and recommend solutions to support day-to-day publishing priorities, such as product launches, promotions, etc., as well as larger projects.
Create nimble and clever copy across our global social channels for an international audience.
Push our product copy on digital platforms to hit home with customers across every stage of the product purchasing journey.
Help manage an editorial calendar, incorporating promotions, product announcements, PR events, sales goals, and customer needs. Plan and help develop content to support the calendar.
Ensure the right words and content appear at the right time in the user experience, accounting for demographics, buyer personas, and other factors.
Write copy for the website so it's appropriate for user needs, from marketing to UI copy. (This could include writing for the homepage, product pages, promotions, or shopping cart.)
Work closely with internal teams and partner agencies to obtain web, social, CRM and managed services assets to meet deadlines for product launches, promotions and other activities.
Ensure Motorola brand voice and tone guidelines are applied and consistent across the content localization process.
Basic Job Requirements:
· Bachelors degree
· 3-5 years of Digital Marketing experience.
· Experience writing for and best practices of different social media platforms i.e. Instagram, Facebook, Twitter/X, LinkedIn etc.
· Experience creating content across different digital platforms.
· Strong writing and editing skills.
· Experience with project management tools like Monday.com.
· Experience with SEO best practices as it pertains to web and digital assets.
· Basic knowledge of Google Analytics and other web analytics platforms.
· Strong PowerPoint & presentation skills.
Preferred Job Requirements:
· Ability to juggle multiple projects, with good time management skills.
· Comfortable working with multiple teams, including PR, Brand, Legal, IT, Support and outside vendors and agencies when necessary.
· Able to adapt to Motorola’s Voice & Tone guidelines and execute edits requested by multiple teams.
· Ability to write copy that resonate with customers at emotional level.
· Comfortable working a very fast-paced environment in a global role with different time zones.
· Proactive and takes initiative and ownership in all work, including getting projects approved.
· Ability to iterate and plan out ideas quickly.
· Highly organized with an attention to detail.
· Ability to meet deadlines while working independently.
· The ability to wear different hats as it pertains to job responsibilities and day-to-day requests.
