DirecciónAbout Fella Health
Fella Health helps middle-aged men live 10 years longer.
We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, mental health, and primary care.
We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.
Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.
We’ve grown >
40x since Sept 2022 (currently growing >
30% MoM), are cashflow positive, have expanded our state coverage to >
90% of US population, and have started to expand our clinical protocol beyond weight (e.g. testosterone)
We're still a young startup and are moving quickly. We have a long way to go. This is still Day 1.
You can read more about working at Fella here :
We're backed by top healthcare & consumer investors :
- Y Combinator
- Global Founders Capital backedFacebook, Slack, LinkedIn, Revolut,Rocket Internet
- AngelList Early Stage Fund (backed by Naval Ravikant)
- BrandProject (venture-builder behind 2 unicorns)
- The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>
$300mil valuation), Vouch Insurance (>
$500mil valuation), Not Boring (Packy McCormick)
The opportunity as Lifecycle Marketing Lead
Fella Health is building a world-class team.
As Lifecycle Marketing Lead at Fella Health, you’ll work closely with our Head of Growth to optimize our email and SMS marketing campaigns.
Your goal is to maximize lead conversion rates and nurture prospects into happy, paying customers.
You will take ownership of managing our existing email programs and newsletter strategy. By analyzing performance metrics, refining messaging, and implementing new automations, you'll identify opportunities to boost results.
Additionally, you'll spearhead bringing SMS campaigns in-house to complement email efforts. This channel will help book more sales calls and drive revenue.
Continuous optimization is key in this role. You will regularly test elements like segmentation, personalization, timing, content formats and calls-to-action.
The goal is to improve campaign performance month-over-month.
In the future, you’ll be on the path to owning the Lifecycle Marketing team within Fella as our growth team scales.
This is a full-time remote role.
You'll work report directly to our Head of Growth ( Dave Lane ), as well as working closely with our CEO ( Richie Cartwright ).
Key Responsibilities
- Straight away
- Optimize existing email activity - You’ll audit our current email marketing campaigns, newsletters, and SMS efforts. Analyze data, refine messaging, fix technical issues, and implement new automations to maximize lead-to-customer conversion rates.
- Bring SMS marketing in-house - Working closely with the Head of Growth, you will lead the effort to bring SMS marketing in-house.
Through implementing automation, you can streamline SMS communication while upholding or boosting conversion rates. Bringing SMS in-house will empower further customization, optimization, and scalability over time with minimal extra staffing required.
- In the near future
- Discover and test new lifecycle channels - You’ll research potential new direct marketing channels to complement email and SMS.
Find opportunities to engage customers post-purchase to drive referrals, cross-sells, upsells, and retention.
Turn customers into advocates : You'll craft customized content and VIP offers to engage our existing fellas, promoting loyalty and retention.
You'll showcase your creative expertise to make our fellas feel valued, understood, and inspired.
Need to have
Direct Response Marketing Expert : You have 5+ years experience running stellar email, SMS, and direct response programs.
You have the results and expertise to prove it.
- Testing Mindset : You're obsessed with testing and optimization. No idea goes unvalidated. You know how to turn data into insights and insights into growth.
- Creative Flair : You have a talent for crafting compelling messages and offers. You know how to speak to fellas in a motivating yet understanding tone.
- Tech Savvy : You have experience with marketing automation platforms, CRMs, and analytics tools. You’re comfortable learning new software quickly.
Nice to have
- Specific expertise : You likely have experience in post-purchase, loyalty, and retention marketing. Executing the work, and ideally leading the programs.
- Organization : You seamlessly manage multiple campaigns and projects concurrently. You create systems for efficiency.
- Thrives in ambiguity : You remain focused and level-headed even when priorities rapidly change. You're comfortable making decisions with incomplete data.
- Entrepreneurial spark : You may aspire to lead your own marketing consultancy or agency in the future.
Our cultural standards
These are the core cultural standards to which we hold ourselves & our team-members at Fella :
Belief in the mission we will have served 10 million fellas by the end of 2028 and we transform the life of most fellas who join.
We have a lot of work to do. We are obsessed with our fellas and are dedicated to the mission.
- Bulldozing barriers the world is malleable and we shape it. We truly believe this and act accordingly. We are at the mercy of no-one but ourselves.
- Unwavering integrity we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
- Enduring frugality we are frugal. We hate being wasteful and we are anti-luxury. We spend our cash wisely & carefully -in a way that would make our grandmas proud.
- Do what is needed speed is critical and often the solutions we need are messy. We are comfortable moving quickly and taking on gritty work.
- End-to-end ownership we are comfortable owning projects from noticing the problem to delivering the outcome.
- Dedication to excellence we are obsessed with our role, with a commitment to compounding self-improvement.
- Commitment to candor we believe in open communication and transparency. We are clear & caring communicators, welcoming feedback.
- Only the paranoid survive the road of expansion is bumpy. We are not fair weather sailers; we embrace the storms. However much we’ve already done, however far we’ve already come all our work is still ahead of us.
- Keep your head down we’re boring people doing exciting work. We don’t chase short-term status : no media profiles, no bullshit conferences, no investor drinks.
We ignore short-term dopamine hits and focus on what matters.
Compensation & Benefits
- Compensation : $20k-$33k / yr total compensation (salary + equity)
- Vacation : generous PTO with a yearly minimum (>
2wks / yr)
- Remote : our team is fully distributed across the world and functions fully remotely
- Healthcare : comprehensive medical insurance ($500 / yr)
- Personal development : budget for books, courses, coaching ($400 / yr)
- Personal wellness : budget for gym, health apps ($400 / yr)
- What are we missing? We're still early so you get to shape our culture.
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