Manager-Customer Experience-Online Channels

Job Description - Manager-Customer Experience-Online Channels (MER000345Z)

Description

Job Profile: Manager-Customer Experience-Online Channels

Location: Chakan, Pune

Experience: 6-8 Years

Responsibilities:

1. Manage all Marketing technology platforms at MB India:

· Understand and optimize all MarTech platforms as per brand commitment towards a luxury customer experience.

· Change and adapt all communication channels as per latest marketing activities

· Ensure uniformity in communication across channels

2.Work with HQ teams/Experience center to ensure synergies and latest developments coming to MB India:

· Closely align with HQ and Experience center to ensure most relevant developments as well as content updates

· Be a single point of contact to ensure updates on OneWeb, Marketing Cloud and other personalization as well as retargeting based platforms are activated and updated as per local requirements

3. Ensure optimal local search strategy on always on basis:

· Manage overall search strategy for MB India including both SEO and SEM areas

· Look at search performance on day-to-day basis to optimize and improve performance

· Ensure alignment with Franchise partners to avoid cannibalization of search ad words

4. Work collaboratively with agencies/vendors and internal departments to drive superior market results:

· Be responsible for managing and enhancing relationships with various agencies and partners for media, creative, digital, application development, website management, etc.

· Collaborate effectively with such agencies to ensure alignment with the MB brand and marketing requirements; provide them ongoing feedback and inputs

· Coordinate with internal departments to consolidate and synergize marketing and brand building efforts

5. Monitor brand performance and provide inputs to Sales, Customer Service and senior management:

· Monitor and analyze brand performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition

· Deliver internal and external presentations regarding platform performance, communication effectiveness etc

· Prepare MIS and reports as needed and provide to the management

· Ensure compliance to the policies and guidelines of Mercedes-Benz AG

Qualifications

Qualification: Graduation+ MBA (Marketing)

Required Skills:

· Should have prior experience in Marketing technology related topics in Automotive (preferred), Luxury segment or Consumer Durables

· Should possess deep consumer insights and have exposure to market research

· Should have passion for automobiles & knowledge of digital marketing

· Should possess very strong communication skills

Organization
Primary Location
Organization
Mercedes-Benz India Private Limited Primary Location
India-Maharashtra-Pune Work Locations
E-3, MIDC Chakan, Phase III, Chakan Industrial Area E-3, MIDC Chakan, Phase III, Chakan Industrial Area Kuruli & Nighoje, Taluka : Khed Pune 410501 #J-18808-Ljbffr