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Marketing & Communications | CRM & Analytics ManagerApply remote type Hybrid locations Buenos Aires time type Full time posted on Posted 6 Days Ago job requisition id R00205583
Marketing & Communications | CRM & Analytics Manager
Marketing Operations for M+C is one of the Future Enterprise Towers, part of the Total Enterprise Reinvention program for Accenture Corporate Functions.
Our team of +440 people around +13 locations is a Global Shared Services operation with 9 lines of services aligned with M+C teams across all Accenture.
Marketing Operations for M+C (MO M+C) services are People Comms Delivery, Program Management & Events, Account and Sales Enablement, Media Intelligence, Digital Enablement & Capabilities, Insights Engine, Paid Media, Creative Studio and Digital Execution Marketing.
We are searching for a Data, CRM & Analytics lead to work in our Account and Sales Enablement team (A&SE), supporting a key stakeholder as well as the A&SE lead.
Role Description
- Lead and mentor 2 D&A advisors and 5 CRM leads, including strategic development and workflow management.
- Cross D&A, Salesforce Excellence, Intelligent Services, Sales and Operations connection and collaboration.
- Cross Planning & Operations collaboration and partnership with functional leads focused on Processes & Platforms, Campaign Management and Digital.
- Serve as a subject matter expert on the CRM and data needs of P&RM with internal partners and stakeholders.
- Thorough understanding of the P&RM business to set the strategic direction of the data strategy, including design and implementation.
- Establish near and middle term goals in alignment with M+C data driven strategy.
- Embed a data-informed culture across P&RM through upskilling, knowledge sharing and learning agenda.
- Be a data translator that’s specifically skilled at understanding the business needs of the team and is data savvy enough to be able to talk tech and distil it to others in the organization in an easy-to-understand manner, replying to business questions and influencing strategy based on data.
- Drive adoption and best practice use of MMS as a CRM tool, as well as other M+C and Sales data driven tools such as D&A dashboards, M+C Insights, Sales Analytics, etc.
- Understand business objectives and team priorities to measure results through KPIs.
- Drive continuous improvement and official reporting, dashboards, and analysis.
- Oversee the collection, storage, management, quality, and protection of data.
- Actively innovate. Seek new answers, apply a tech and data first mindset, looking internally across Accenture to learn, challenge our assumptions and apply the innovation.
- Remain current on and recommend team specific Salesforce.com process, CRM best practice, and communicate changes.
- Create solutions in situations in which analysis requires in-depth knowledge of organizational objectives.
- Provide overarching Account & Sales Enablement team support to the lead with a focus on people coaching, operations/delivery management, operational excellence, knowledge sharing, coordination of internal initiatives, training/learning, innovation, team building and engagement, news and communication, recognition, mental health and wellbeing, etc.
Knowledge and Skills Required
- Knowledge of marketing customer relationship marketing strategy and solutions (preferably Salesforce.com).
- Proven understanding of marketing programs.
- Demonstrates the ability to be comfortable with complexity, ambiguity, and uncertainty.
- Can adapt to changing circumstances and restructure work accordingly.
- Demonstrates awareness of the different ways individuals relate to change and provides the appropriate support and guidance.
- Uses external and/or non-traditional sources of information to bring insight to problems.
- Brings the best skills from other parts of the business to our clients (internal and external) in the development and/or implementation of solutions.
- Develops and consistently applies a naturally collaborative approach, being responsive and following through on commitments.
- Communicate effectively with leadership team – build connections and develop relationships.
- Ability to drive end-to-end projects with multiple stakeholders.
- Storytelling – Presentation skills – Be able to customize messages to make them relevant to the client.
- Be able to organize and structure productive and efficient team meetings based on meeting objectives and format.
- Be able to propose creative, practical, differentiated, and innovative solutions that are relevant to the client situation.
- Adapt to change quickly with an eagerness to try and learn new things.
- Proven ability to build effective working relationships with multiple teams across business areas, functions and geographies and manage competing priorities simultaneously.
- Early adopter on new data driven trends.
- Ability to analyze data and problem-solve with high commitment to quality client service.
- Identifies problems, proactively raises data discrepancies, and continuously looks for improvement opportunities.
- Methodical and process orientated.
- Experience with Microsoft Office Suite (especially Excel) at an upper intermediate to advanced level.
- Be able to work under tight deadlines, plan accordingly and seek support when required.
- (Nice to have) Data Visualization Tools experience – (Power BI – Qlik View).
Qualifications
- Education: Bachelor’s degree, university degree or equivalent; Marketing and Communications, Public Relations, or Business Administration
- Language: Fluency in spoken and written business English
- Applications: CRM or Marketing databases (preferably Salesforce.com), Microsoft Office Suite, Data Visualization tools
- Experience: Minimum of 8-10 years’ experience with marketing and leading global teams.
Please consider submitting only resumes in English.
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