Senior Director, Field Marketing, Communications Industry (India)

Senior Director, Field Marketing, Communications Industry (India)

 

Cognizant Technology Solutions (NASDAQ: CTSH) is one of the world’s leading professional services companies, transforming customers’ business, operating, and technology models for the digital economy. With annual revenues of $18 billion and a market value of $41 billion, we help global corporations adapt to market disruptions and build stronger, more agile, and innovative businesses. 

At Cognizant, we give organizations the insights to anticipate what customers want and act instantly to deliver on those demands so our clients can achieve the goal of every modern business: staying one step ahead of a fast-changing world. In addition to honors such as being listed #185 on the 2021 Fortune 500, Cognizant was again named on Fortune’s List of the Global Most Admired Companies for 2022.

COGNIZANT COMMUNICATIONS & MEDIA

At Cognizant, the Communications & Media business is a $1+Billion industry vertical within the America’s Commercial Business supported by 15,000+ associates. Communications industry is one of the major growth engines for the company. Our clients span a broad spectrum from the world’s largest and most admirable companies who are at the leading edge of innovation.  As we work, learn, and play remotely, reliable connectivity makes digital life not just possible but better.  Our teams help communications companies thrive with software, engineering and business-to-vertical capabilities that speed product time to market.  By optimizing content value chains to minimize churn, our end-to-end approach opens the door to success.  We partner with our media clients on everything from content and distribution to presentation and growth.

 

Job Description 

 

Cognizant is looking for an exceptionally talented marketeer to join our team and lead Field Marketing for the Communications (COMMs) business. The candidate must translate Cognizant’s growth strategy for Communications into effective and efficient marketing campaigns that include promotions, customer engagement, content, research and insights and public relations. This includes working collaboratively across COMMs commercial teams, the broader marketing organization, alliance partners, and key stakeholders to develop programs that align with business development goals. The person in this role will execute a mix of marketing, content, sales tools, and events/experiential strategies that improve the buying experience and accelerate conversion. The candidate will work in conjunction and tandem with Head of Field Marketing, Communications, Media & Technology (CMT) Business Unit.

 

Responsibilities 

• Develop and implement a COMMs specific marketing strategy that aligns with our corporate brand strategy.
• Own Cognizant COMMs microsites - Oversee the creation of marketing content such as PoVs, case studies, whitepapers, blog posts, and social media content. Manage results of SEO, SEM, email marketing, and social media platforms to continually drive traffic and generate leads. 

·       Partner with the Cognizant’s consulting, domain and technology and commercial teams to prepare compelling customer-facing materials, reports, briefings, and events. Deliver Cognizant COMMs story directly, and via senior spokespeople to engage customers and partners.

• Align with Cognizant Communications, Media & Technology (CMT) marketing colleagues to identify existing and new thought leadership and other content for vertical COMMs marketing programs. 
• Manage the sales enablement content repository and ensure that all information is easily and readily accessible at the point of need.
• Plan and coordinate COMMs specific promotional events, and industry conferences like TMF, 5G Forum or MWC.
• Represent the Cognizant COMMs at Partner events like MS Ignite, Google Cloud Next, AWS re:Invent, Dreamforce, ServiceNow World Forum and Trade shows like Mobile Carriers Show, International Wireless Communications Expo (IWCE), Big 5G Event, Network Virtualization & SDN Americas to enhance brand exposure and foster business relationships.
• Design and plan COMMs specific networking events like round tables, breakfast/ lunch meetings, Fireplace chats around 5G, FWA, Fiber Broadband, NextGen OSS/BSS and Connectivity
• Build and manage co-marketing campaigns around 5G, FWA, Fiber Broadband, Telco GenAI use cases with Hyperscalers, Communication platform providers, OSS/BSS partners and other Ecosystem partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars, and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns.
• Scope and execute Large Deal & Account-based programs for large deal pursuits and marquee accounts at Communication Service Providers & Cable MSOs.
• Design and drive relationship building with analysts tracking COMMs industry and understand their calendar of research. Orchestrate Cognizant's outbound engagement and participation in the Analysts' research agendas and published reports that matter most to the business. 
• Recommend, implement, and oversee a regular schedule of interaction with analysts. Advise and contribute to internal teams responding to formal analyst evaluations (such as COMMs Magic Quadrant reports or ISG Provider Lens™ - TMT), and provide leadership, insights and support that result in positive outcomes.
• Leverage market and competitive research in partnership with analysts, ecosystem partners and industry forums to identify market trends and opportunities.
• Monitor and analyze the performance of marketing campaigns and partnerships. Utilize metrics and KPIs to measure return on investment and make data-driven decisions for future marketing strategies.

Required Qualifications

·       Minimum 15 years of relevant work experiences including B2B marketing experiences in technology or professional services sector.

·       Current/recent senior Communications, Media & Technology Marketing Leadership expertise with specific Communications industry background aligned to the North American market (global experience would be an added plus)

·       Proven track record in successfully driving Communicationsindustry specific conferences, eco-system partner events, networking events, co-marketing campaigns centered around industry themes, big bets and market offerings.

• Proven track record of supporting complex, strategic deals and account-based programs with Fortune 100 Communication Service Providers & Cable MSOs.

·       Strong, active network of industry analysts, sourcing advisors, eco-systems partners particularly hyper scalers and platform firms, and third-party advisors, private equity firms.

·       Self-starter, positive, engaging, proactive, and able to relate well to a diverse audience. 

·       Ability to personally drive outcome-oriented marketing programs.

·       Solid campaign marketing experience from concept to execution; proven lead generation experience.

·       Knowledge of various social and digital marketing channels, activities, metrics and measurement techniques

·       Need to be adept at interacting, communicating, and partnering with industry/account team and cross domain specialists, solution architects, data scientists and externally with customers and 3rd party eco system partners.

·       Capacity to work independently and collaborate from remote location with global contacts, both inside and outside of Cognizant; possess an enthusiastic presence and be highly responsive and collaborative; be a team player with the ability to earn trust and respect.

·       Effective and empowering approach to managing agencies, vendors and Cognizant employees across business units and corporate functions that builds accountability, results, and a positive, collaborative culture.

Competencies:

·       Exceptional communication and interpersonal skills to support C-level stakeholder discussions and relationships

·       Strong strategic and business mindset

·       Articulates the company’s mission, vision, and objectives concisely that can speak to clients and employees at all levels

·       Proven ability to thrive in a global, diverse team

·       Superior analytical and problem-solving capabilities

·       Creativity and Problem-Solving

·       Attention to Detail

·       Interpersonal Skills

·       Leadership

Employee Status : Full Time Employee

Shift : Day Job

Travel : No

Job Posting : Mar 22 2024

About Cognizant

Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.