Dirección
forma de trabajoPosition Summary
The Social Media Strategist is responsible for creating, executing, and evaluating the organic and Paidsocial media strategy for the Academies at National University, as well as operating a monthly budget. This position will collaborate withmanagement to execute social media communication plans and content creation along with evaluation and reporting on content and strategyperformance, including developing and implementing the strategy for paid social media campaigns. The Social Media Strategist partners withinternal marketing and communication teams to continually develop a library of resources for social media and identifies new opportunitiesfor engagement including surprise and delight campaigns. This position reports to the Strategic Marketing Manager, Social Media.
Essential Functions:
Designs social media content for the Academies at National University to achievemarketing targets; manages, creates and publishes original, high-quality material on social media platforms; analyzes and reports on keyperformance indicators (KPI) for social media channels.
Strategic alignment with the Accounts and Paid Media teams onorganizational goals and brand strategy or campaigns.
Creates paid social ads for the Academies at NationalUniversity.
Partner with Paid Media digital team on campaigns and attend required meetings.
Copywrites socialmedia posts and creates video content for calendars.
Updates and reviews moderation templates responses toaudiences.
Manages a monthly budget up to 15k for the Academies at National University
Administers all companysocial media accounts ensuring up-to-date content, including monitoring user engagement, and suggesting contentoptimization.
Collaborates with Marketing and Communication teams to create social "buzz" regarding new productlaunches.
Keeps current with new digital technologies and social media practices.
Supports moderation acrossthe Academies at National University, which includes staying up to date on content and tool best practices.
Other duties asassigned.
Supervisory Responsibilities: N/A
Requirements:
Education &Experience:
Bachelor's degree in Communications, Marketing or related field, required; and, two (2) years relevant socialmedia experience, preferred; working knowledge in managing clients, preferred; or equivalent combination of education andexperience.
Paid social experience mandatory.
Paid search experience preferred.
Competencies/Technical/Functional Skills:
Ability to participate as an active team member of the team andorganization and work toward a common goal.
Actively seeks opportunities to influence, build effective relationships and gainalignment with peers, functional partners and/or external partners to accomplish business objectives.
Accepts personalaccountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the companyand oneself.
Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations;designs and implements new or cutting-edge programs/processes. Ability to generate and/or recognize imaginative or creative solutions thatgenerate successful outcomes.
Working knowledge of social media channels: Facebook, X, YouTube, Instagram, Pinterest,LinkedIn, TikTok, Threads etc.
Ability to create and produce graphic materials using a range of media, methods and techniquesand equipment.
Working knowledge of mass media law, copyright laws and regulations as it applies to social media. Continuingeducation in the area of social media trends and developments as well as emerging channels.
Possess both strategic andanalytic skills, internal consulting interpersonal skills, communication, leadership skills with strong analytical and technical abilities.Ability to understand and communicate to all stakeholders concerning social media as a tool. Ability to determine newsworthy and pertinentcontent to share with social media communities.
Advanced use of computers and Microsoft Office Suite Applications such asWord, Excel, Power Point, Outlook.
Strong interpersonal skills and the ability to effectively communicate with a wide rangeof individuals of constituencies in a diverse community. Ability to communicate effectively orally and in writing.
Workindependently and foster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-pacedenvironment with multiple deadlines and frequently changing priorities.
Location: Remote
Travel: Up to10% Travel required
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Candidate receiving offers will be offered a salary/pay rate commensurate with experience thatvary based on a candidate's qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salarywithin this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state ofresidency. Base pay is one component of National University's total rewards package, as we are dedicated to supporting the needs of the"whole you" with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For fulldetails about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.
Compensation Range:
Annual Salary: $59,656.00 - $68,570.00National University is committed to maintaining a high-quality,diverse workforce representative of the populations we serve. National University employs more than 5,000 faculty and staff and serves over41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating asupportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing asense of community and a commitment to diversity. With programs available both online and at our many campus locations, National Universityis a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learnersand working professionals.
National University offers an opportunity to work in an innovative environment that supportsdiversity.
National University (NU) is proud to be an equal opportunity employer and does not unlawfully discriminate against anyemployee or applicant for employee per applicable federal, state and local laws. At NU, a diverse mix of highly talented, innovative andcreative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equalconsideration for employment, education, and admission at National University. We are focused on equality and believe deeply in diversity ofrace, color, ancestry, age, family care status, veteran status, marital status, creed, religion, sex, gender, sexual orientation, religion,ethnicity, national origin, and other legally protected group status.
