Creating the consumer 4P plan/strategy that leads the country to meet goals in every term. Market study and analysis to do the best planning of parts and pieces that will be sold, create and maintain a profitable portfolio with a good mix of products, provides product planning to increase product sales growth and expand market share. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Contributes to product development based on client needs.