Director, Marketing Strategy & Planning

The NA Commercial Marketing Director, reporting to the North America CMO, leads the Commercial Marketing team to achieve long-term growth by developing and executing strategic marketing initiatives. This role involves collaborating with stakeholders, defining objectives, and overseeing plan execution for segment growth. The ideal candidate is a strategic leader experienced in managing high-performance teams, excelling in an entrepreneurial environment, and understanding technology partner engagements.

Objectives:

•  Empower the NA Commercial Marketing team to deliver impactful, consistent, and measurable programs.
• Develop and promote a North American perspective to enhance Lenovo brand awareness and preference.
• Foster collaboration for cross-segment, market routes, and internal/external partnerships to prioritize customer needs.
• Lead a team generating high-quality leads and pipeline for revenue growth.
• Cultivate a top-tier team by attracting, retaining, and developing talent.

Responsibilities:

• Define go-to-market strategy for Large Enterprise, Public Sector, and SMB segments.
• Manage a team overseeing Marketing Strategy and execution for the NA portfolio.
• Collaborate with Executive Leadership, ensuring alignment of NA programs with respective objectives.
• Align with NA eCommerce and Channel Marketing for a customer-centric strategy.
• Represent NA priorities in global marketing discussions, creating integrated campaign strategies.
• Own and manage the quarterly budget, exploring joint funding opportunities with alliance partners.
• Establish segment messaging priorities and coordinate with PR/Comms for effective execution.
• Define marketing KPIs, set targets, and communicate results to stakeholders.

Basic Requirements:

•  Bachelor’s degree required.
• 10+ years of marketing experience in a competitive environment
• 5+ years of marketing leadership experience

Preferred Requirements:

• Technology background, including experience in Infrastructure, Intelligent Devices, and Software and Services
• Strong interpersonal, communication, and presentation skills
• Superior engagement skills with a focus on new business development
• Excellent business and financial acumen
• MBA preferred
• Travel: up to 20%