Dirección
forma de trabajoJoin the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.
What You'll Do for Us:
- Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
- Developing marketing plans which support strategic initiatives to deliver annual business plan.
- Developing and communicating written briefs for use by agencies and directing their work activities.
- Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
- Assisting in developing portfolio strategies across brands/categories.
- Providing on-going business analysis to identify and prioritize brand-building opportunities.
- Developing annual brand business reviews, as well as growth platforms and brand roles.
- Recommending brand budgets and investment allocation.
- Building a clearly defined positioning for new offerings, new categories entrants/brands.
- Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
- Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
- Presentations of business results for marketing manager, regional manager and other Operating Units.
- Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.
- Understanding of key principles of Sustainability: strategize and propose actionable plans to foster the growth of our Refillable portfolio.
Qualifications & Requirements:
- Bachelor’s degree in Marketing, Communications or Business.
- 5+ years of experience in brand management.
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Knowledge of procedures and media used to drive increased volume and brand equity.
- Knowledge of and ability to apply basic marketing concepts.
- Ability to manage and inspire agency performance.
- Making consumers and their needs the primary focus of the business.
- Knowledge of the creative brief development process.
- Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
- Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
What We Can Do For You:
- Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
- Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
- Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
