DirecciónThis is a remote position available to any qualified applicant in the United States.
Cognizant's Integrated Service Line Marketing team is looking for an exceptionally talented field marketer to join our team. In this role, you will be self-starter who can quickly adapt to the changing needs of the business. This role will closely align with our Service lines comprised of sales and delivery executives to achieve growth goals, have a measured impact on new sales activity, and build relationships amongst our target and prospect buyer audience.
The Field Marketing role is a leader/doer, providing strategic guidance to the business units while rolling up his/her sleeves to manage high profile Sponsorships and bespoke events from end-to-end and partnering with our ecosystem of Alliance Partners and management teams. In this role you will work in collaboration with a cross matrix of marketing colleagues while producing client-facing content, sales tools and resources that drive engagement throughout the buyer's journey. This includes working collaboratively across sales, the broader marketing organization, alliance partners, and key stakeholders to develop and execute programs that align with business development goals.
The person in this role will execute a mix of marketing, content, and events/experiential strategies that improve the buying experience and accelerate conversion. In addition, have demonstrated experience in Account Based Marketing initiatives, whereby the focus has been individual or clusters of accounts.
Responsibilities
Sales and Marketing Liaison
Build a close working relationship with the Service Lines stakeholders and strategic business units to support a joint go-to-market approach, enabling sales with conversation content/CTAs and generating demand. Coordinate with business stakeholders on marketing strategy and programs, with a focus on events and digital programs.
Content and Tools
Work with Strategic Business teams to determine the necessary content and materials needed for them to win deals (examples include videos, decks, solution overviews, leave-behinds, sales playbooks, case studies, etc.).
- Align with Marketing colleagues to identify existing and new thought leadership and other content for marketing programs.
- Work with Sales teams to identify clients who could be potential be reference accounts for Cognizant and/or case studies.
- Work with content lead to convey the value of a solution communicated in a consistent, concise, and compelling way.
- Leverage the content repository and ensure that all information is easily and readily accessible at the point of need.
Outcomes/Measurements
- Demonstrate deep IT services/industry experience and understanding of client priorities to help client sales team progress opportunities
- Continually measure, optimize, and report ROI of Field Marketing programs by analyzing data from martech stack and salesforce tools.
Required Skills
- Strong communicator and storyteller - written, editing, verbal, and visual
- IT Services marketing expertise with the ability to personally drive outcome-oriented marketing programs in close partnership with Integrated Service Lines
- Possess strong program and project management skills to multi-task in a highly matrixed organization to carry initiatives through from concept to outcomes
- Demonstrated end-to-end event/tradeshow experience
- Effective leader with the ability to manage up to achieve desired outcomes
- Strong executive presence and confidence to influence direction, be able to present and deliver to a broad audience
- Self-starter, positive, engaging, proactive, and able to relate well to a diverse audience.
- Bring a collegial, collaborative attitude and approach to working closely with leaders across the business units and functions
- Understand how to leverage technology in marketing processes
Qualifications
- BA/BS in business, marketing, communications or related field
- 6+ years of marketing experience
- 4+ years of recent demand generation and sales enablement experience in professional services and/or B2B technology
- IT Services marketing experience
- Demonstrable experience in Account Based Marketing (ABM), marketing campaign design and execution, including lead generation, digital marketing, measurement, and events.
Salary And Other Compensation
Applications will be accepted until February 24, 2024.
The annual salary for this position is between $120,000 - $135,000, depending on experience and other qualifications of the successful candidate.
This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.
Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Employee Status : Full Time Employee
Employee Status : Full Time Employee
Shift : Day Job
Travel : No
Job Posting : Jan 25 2024
About Cognizant
Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @USJobsCognizant.Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
If you have a disability that requires a reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com with your request and contact information.
