Software Product Marketing Specialist Intern

We are seeking a motivated and dynamic individual to join our team as a Consumer Product Marketing Specialist Intern. This role will play a crucial part in enabling our business to effectively sell software through on-device sales motion, in addition to standard e-commerce channels. The ideal candidate will possess a blend of marketing skills, understanding of consumer software, and proficiency in MS Office tools.

Key Responsibilities:

• Collaborate with cross-functional teams to develop and execute marketing strategies tailored for on-device sales motion.
• Conduct market research to identify consumer trends, preferences, and competitor strategies.
• Assist in the creation of marketing materials, including product descriptions, presentations, and promotional content.
• Support the implementation of e-commerce initiatives, including website optimization, digital advertising, and email marketing campaigns.
• Analyze sales data and customer feedback to identify opportunities for product improvement and marketing optimization.
• Coordinate with product development teams to ensure alignment between marketing strategies and product offerings.
• Monitor and report on key performance indicators (KPIs) to track the success of marketing campaigns and initiatives.
• Provide general administrative support, including scheduling meetings, maintaining documentation, and managing communication channels.

Minimum Qualifications:

• Currently enrolled in a Bachelor's or Master's degree program in Marketing, Business Administration, or related field.

Preferred Qualifications:

• Strong understanding of e-commerce principles and practices.
• Familiarity with consumer Software Products and industry trends.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Detail-oriented with strong organizational and multitasking abilities.
• Prior internship or coursework related to marketing is preferred but not required.