DirecciónResponsibilities:
- Drive gaming segment growth through strategic partnerships and innovative campaigns.
- Lead global and India-specific creative and media planning, including ATL, BTL, and digital channels.
- Manage agency relationships, budgets, and stakeholder communications.
- Conduct market research to inform consumer-centric strategies.
- Spearhead special projects such as Lenovo Tablets initiatives and expansion into new markets.
Requirements:
- 7-12 years of marketing experience, with an MBA from a Tier 1 college preferred.
- Strong skills in B2B/B2C marketing, consumer insights, data analytics, and team collaboration.
- Experience in budget management, agency coordination, and cross-functional stakeholder engagement.
- Prior exposure to FMCG/FMCD industries and understanding of eCommerce is beneficial.
