DirecciónMarketing Specialist, Web & Data Analytics
Job Summary
As the Line of Business (LOB) Marketing Specialist, you will be responsible for assisting the Manager, Line of Business Marketing - Web with digital marketing performance and conversion for our Global Housing business.
You will report directly to the Manager, Line of Business Marketing – Web for Global Housing. On this team, you will assist with developing and using data-driven insights to improve our marketing strategies and activities for Business-to-Consumer (B2C) and Business-to-Business (B2B).
For B2C, you will assist with digital and email marketing campaigns, strategy, analysis and reporting for our consumer websites and portals, with a heavy emphasis on our e-commerce website. For B2B you will collaborate with internal Centers of Excellence (COEs) and other teammates on marketing initiatives and campaigns, as relevant.
Job Responsibilities
- Work closely with Manager, LOB Marketing - Web to develop strategies for integrated marketing campaigns; manage and maintain content strategy, inventory, and content calendar for consumer-facing websites
- Regularly conducts website content audits to ensure quality and performance
- Maintain continual Data Analytics of e-commerce website KPIs and sites’ content performance
- Publish and QAs sites' digital marketing content using Sitefinity CMS or other tools; work with IT to prioritize and implement
- Proactively identifies traffic and conversion issues by ongoing monitoring and analysis of key Web and business metrics
- Assist with customer-facing website reporting and analysis.
- Support the marketing team in the execution of other digital marketing programs across a variety of platforms
- Optimize paid advertising campaigns using SEO and other tools
- Implements and manages consumer marketing efforts to drive traffic and conversion for our e-commerce site (i.e. advertising, retargeting, SEO, SEM), ensuring proper campaign tracking and attribution
- Work with Data Analytics and IT to ensure appropriate data collection and tagging methodology, knowledge of Google Tag Manager a plus
- Design, manage and execute B2C email campaigns, ensuring alignment with LOB priorities and internal stakeholders
- Provide regular campaign performance reports that include engagement metrics aligned with KPIs
- Remaining up-to-date with the latest digital media, email marketing, or advertising trends and reporting technology available
- Provides support for B2B sites, portals, and campaigns as needed
Basic Qualifications:
- Bachelor's Degree, preferably in Marketing, Advertising, Information Management or related field
- Experience with managing marketing projects
- 4+ years of online marketing-specific experience with a minimum of 2 years of demonstrated success in email marketing from concept to completion
- 3+ years of experience analyzing website performance for a large company or Fortune 500, in either an agency or corporate capacity
- 2+ years of experience in E-commerce with a focus on email marketing campaigns to build/direct consumer sales
- Knowledge of web design and content management systems
- Familiar with paid social media platforms including Facebook, Instagram, and Twitter
- Experience with web analytics tools such as Google Analytics (G4)
Preferred Experience, Skills, and Knowledge:
- 5+ years of relevant experience in digital marketing or related field
- 3+ years of experience analyzing e-commerce data and using Google Analytics (G4)
- Experience managing web content with Sitefinity or similar Content Management System (CMS)
- Experience with Salesforce, Salesforce Marketing Cloud or Pardot
- Experience building, deploying and reporting email marketing campaigns
- Experience with Google Adwords a plus
- Experience with SQL a plus
- B2B and B2C experience
- Proven expertise with Google Analytics, Google Search Console & Google Tag Manager
- Expertise with Microsoft Excel and PowerPoint
- Working knowledge of Content Management Systems (CMS), HTML & CSS
Additional Qualifications:
- Exceptional analytical and problem-solving skills
- Excellent written, verbal and interpersonal communication skills
- Strong self-starter with innate curiosity and strong attention to detail
- Ability to simplify and communicate complex topics verbally and visually
At Assurant, we celebrate the differences that make us who we are. By assembling extraordinary teams from a variety of races, religions, sexual orientations, gender identities, ages, experiences, and abilities, we’re able to better reflect the global communities where we live and work. By working to remove barriers, we ensure equity for everyone. The pursuit of inclusion rests with each of us. Because it’s only by listening to and representing the unique voices of every individual that we can innovate for all.
For further information about Assurant, please visit our website: https://www.assurant.com/
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