The web merchandiser is responsible for project managing all online projects for lenovo.com. The merchandiser should have strong project management skills as well as strong web editing skills. Organizational and communication skills are also crucial since this position works with many cross-functional teams to understand their requirements. The Web Merchandising team is also responsible for creating all promotional and merchandising content, managing new product launches and maintaining current marketing programs. The work environment is very fast-paced and the merchandiser should feel comfortable managing many projects and multi-tasking to handle last-minute, rapid deploy projects as well as longer-term projects. Innovation is required to make sure all projects are achieved by deadline. Excellent problem-solving skills and innovative thinking are also required to maximize project results and team productivity.
Responsibilities
•Craft creative content and manage execution for online promotions
•Manage legal approval of all promotional and merchandising content
•Coordinate weekly execution of Web Merchandising content including merchandising graphics
•Lead strategic projects to enhance the overall web experience
•Serve as primary liaison to development teams for launching web tactics
•Attend weekly cross-functional team meetings for promotional planning and implementation
•Analyze traffic and revenue results for merchandising and promotional content
•Analyze customer behavior and interaction on the site using Quantum Matrix
•Publish weekly Web Merchandising calendar for extended team
•Create processes to streamline and improve current business practices
•Manage relationships with cross-divisional teams
Skills
•Understanding of effective web design in order to implement impactful programs
•Ability to analyze performance metrics to make promotional and site improvements.
•Ability to analyze user interaction to improve merchandising placements
•Basic understand of web standards
•Writing effective marketing and promotional copy (Good to have)